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Why Sourcing Your Own Parts Data Isn’t Always a Good Idea
Online parts consumers often expect to use a year, make, and model lookup tool to find parts that will fit their vehicle. Then, when they order the part(s), they expect their fitment to match the search criteria. This feature is one of keys to auto parts ecommerce success, but unfortunately this feature also requires a […]

Online parts consumers often expect to use a year, make, and model lookup tool to find parts that will fit their vehicle. Then, when they order the part(s), they expect their fitment to match the search criteria. This feature is one of keys to auto parts ecommerce success, but unfortunately this feature also requires a massive amount of data to function correctly.

stacks of data

Your local library might have 100,000 different books on its shelves to keep track of. An auto parts website that sells just 1,000 different SKUs will have at least 100,000 database records. This is because almost every part has multiple fitments, in addition to a dozen different data points.

What’s more, often times the lookup needs to be more specific than just year, make, and model. In most cases, part fitment is determined by trim level, wheelbase, engine, transmission, etc. The search tools (and supporting data) can get surprisingly complex.

How To Gather Your Own Auto Parts e-Commerce Data

Let’s say you want to have a parts ecommerce site with a year-make-model lookup capability. Here’s the bare minimum amount data you’ll need for every part that will be sold on your site:

  • The part’s basic data – part name, SKU, manufacturer name, and part number
  • At least one good product photo
  • At least one product description, and very often two – a short ‘summary’ part description, and a longer ‘detailed’ part description
  • Part dimensions and weight, both for the customer’s use and also to calculate shipping
  • Part pricing data, which usually includes MSRP, the cost of the part (so you can track profits on every sale), and MAP
  • A list of the years, makes, and models that the part fits

As you can imagine, this is a lot of data.

If your parts e-commerce site is only going to list a couple dozen products, pulling this data together might take a few hours. You can grab a big cup of coffee, fire up your favorite spreadsheet software, and get to work.

But, if you’re building a site that will have hundreds or thousands of products, it’s practically impossible for one person to pull together the data that’s needed. Fortunately, there are other options available.

1. License the Parts Data From a Provider

The advantage in this approach is that it’s faster and easier than doing it yourself. You sign a contract, work with the data provider to make sure the data is in the correct format, and then come up with a system to ensure immediate updates.

It comes with a disadvantage, however. Most data licensing involves a substantial ongoing monthly expense. Depending on the data provider and the type of data feed you need, the cost of licensing data can range from a couple hundred dollars a month to well over $1,000 a month. This is on top of the cost of running an e-commerce site, marketing, and advertising.

2. Move To RPMWare

The RPMWare ecommerce platform is one of the only systems on the market that provides every customer with a substantial data set. While the data we provide is only a starting point for most sites, this starting point is a HUGE advantage over the alternative.

Instead of hunting down data files and doing Excel wizardry until you get carpal tunnel, you can check off the brands you want to list on your website and review the provided data. With over 80 brands supported in our system, your new ecommerce site can get off the ground quickly.

What’s more, because we’re an auto parts data management company, we periodically update data on our clients’ e-commerce sites with whatever the manufacturer provides to us. That minimizes the time that our clients spend fixing data problems.

Best of all, our ecommerce platform costs less than nearly every other option on the market.

3. Source the Data Yourself

As we mentioned above, if you’re not planning to list a lot of parts, you might be able to do the data yourself. However, if you plan to sell as many parts as possible, this task is, for lack of a better word, monstrous.

Sourcing and maintaining the data yourself will be a never ending task, making for a major headache for you. First, you have to establish a baseline – categorization, vehicles, etc. And then you have to stick to it. Whatever your baseline, you then have to manage all of the data we listed above for each part you plan to list. The sheer amount of time this would take plus opportunity cost…well, it’s simply not worth it.

Don’t Underestimate The Value Of Data

Whatever option you choose – pulling together data manually, licensing data, or going with the RPMWare platform – it’s important to remember the following: Data is the key to success in auto parts and accessories ecommerce. Nearly everyone in the business of selling parts and accessories online spends their time manipulating product and fitment data.

At RPMWare, we make this process as painless as possible.

Posted: September 19, 2017, 12:01 pm
A Quick Guide to Auto Parts Pricing
If you’re in the business of selling auto parts online, pricing your products for sale ought to be easy. You know how much a part costs, and you just set a price based on profit margin and competition. Simple, right? The answer, of course, is “No.” Manufacturers often have policies that specify retail pricing, and […]

If you’re in the business of selling auto parts online, pricing your products for sale ought to be easy. You know how much a part costs, and you just set a price based on profit margin and competition. Simple, right?

The answer, of course, is “No.” Manufacturers often have policies that specify retail pricing, and failing to follow these policies can be trouble. What’s more, it’s not always easy to figure out your part cost because different companies use slightly different terminology.

The article below is an attempt to define common pricing terms and talk about pricing strategy. If you’re new to auto parts ecommerce – or trying to understand why some terms mean different things to different people – this article is for you.

Terms You Need To Know

how to price auto parts
Photo credit: Pictures of Money

First, let’s define who’s who:

  • WDs are wholesale distributors. They buy large quantities of parts from manufacturers and then warehouse them. WDs resell these parts to retailers and shops that do installs (aka jobbers).
  • Jobbers are shops that sell and (usually) install parts.
  • Retailers and eTailers are shops that sell parts (online or offline or both), but that do not offer installation.

Next, let’s go over some common pricing terms and what they mean:

Pricing Term Description Takeaway
Wholesale Price Typically, this is the price that a Wholesale Distributor (WD) pays for a part when they buy direct from the manufacturer.

However, this term has a lot of unofficial meanings. It’s often used to indicate a part’s actual cost, regardless of who the part is purchased from.

To avoid confusion, it’s better to say “Wholesale Distributor Price” or “WD Price” – that way, everyone knows what you’re talking about.
“WD Price” or “Wholesale Distributor Price” The price that a wholesale distributor pays for a part when they buy directly from the manufacturer. Generally speaking, a wholesale distributor is going to mark this price up before they re-sell the part to a retailer or installer.
Jobber Price This is a price that falls somewhere between the WD Price and the MSRP. The idea is that jobbers will pay this price when they buy a part from a Wholesale Distributor.

Often times, the “jobber price” is just a number. The actual price paid by a retailer or jobber will depend on the relationship. Larger retailers and jobbers who buy lots of parts tend to pay less than this price; smaller retailers and jobbers may pay more than this price.

Think of “jobber price” as the “suggested price” that retailers and jobbers should pay when they buy from a distributor.
Manufacturer’s Suggested
Retail Price (MSRP)
The manufacturer determines MSRP, and the methodology for determining this price varies from manufacturer to manufacturer.

Some manufacturers set this price based on the market, and others set this price artificially high so retailers and etailers can show big discounts.

Generally speaking, MSRP is the highest possible price anyone could ever pay for a part.

However, if there’s a part that’s in short supply, retailers will mark the price up over MSRP. But this is not common.

Minimum Advertised Price (MAP) In an effort to help jobbers, etailers, and retailers earn a reasonable profit, most auto part and accessory manufacturers have something called a MAP policy. MAP stands for “Minimum Advertised Price.”

Generally speaking, the MAP is high enough to ensure that a jobber or retailer can be profitable.

Any retailer or jobber that advertises parts for less than the MAP can lose the ability to buy parts from the manufacturer.

MAP is the lowest part price any retailer can officially advertise. It’s OK to sell a part for less than MAP, as long as the price isn’t advertised anywhere.

If a retailer violates the MAP policy, they can be banned from receiving parts by the part manufacturer.

Unilateral Price The unilateral price is the minimum price of a part. This is different from MAP in that MAP is only for advertised prices.

Unilateral pricing is basically fixed pricing.

Any retailer or jobber that sells a part for less than the unilateral price will probably lose the ability to buy parts from the manufacturer.

Think of unilateral pricing as a fixed price.

This is different from MAP, as MAP only dictates the advertised price.

How To Price Parts To Sell

Most retailers, etailers, and jobbers price their parts at the MAP or unilateral price, assuming a manufacturer has a MAP or unilateral price policy. Sometimes these companies will set their pricing above MAP to cover additional costs, but this can hamper sales. Consumers are very good at finding and comparing part prices, and retailers who try to sell parts for more than the MAP or unilateral price are going against the grain.

If a retailer, etailer, or jobber wants to try and boost sales, they can usually offer some sort of extra or freebie to entice consumers. Coupons can usually be offered without violating MAP policies, as can free shipping, free gifts, etc. Parts can also usually be grouped into packages without violating MAP. However, it’s a good idea to check the specific MAP policy rules before you try something too clever.

Finally, when pricing your parts to sell, it’s a good idea to research prices and special offers that other companies are offering. Many etailers will offer free shipping, for example, to try and entice consumers.

How To Minimize Part Costs

If you’re a retailer, etailer, or jobber, you always want to pay as little for a part as possible. That way, when you sell the part to the consumer, you maximize your profits.

There are a lot of things that can be done to find a better price for parts:

  1. You can negotiate your pricing with different WDs, asking them to compete for your business. However, this only works if your company is buying a significant volume of parts.
  2. You can buy direct from the manufacturer, only you’ll probably have to buy a minimum dollar amount of inventory. Some manufacturers set their “buy in” at $5,000 or $10,000, and some require $50,000.
  3. You can reach out to other jobbers and retailers, as some of them may have a direct relationship with the manufacturer. If a local shop is buying parts direct from the manufacturer, they might be happy to resell those parts to you for a small markup.

But the “big picture” is that revenue is the key to maximizing profits. Jobbers, retailers, and etailers who sell lots and lots of parts can negotiate better pricing than retailers who sell a few parts here and there.

Still, even small retailers can find good pricing by making a few phone calls. A considerable number of jobbers and retailers buy from competing jobbers and retailers rather than wholesale distributors (WDs).

Don’t Overlook the Convenience Of Buying From A WD

Last but not least, it’s important to mention that wholesale distributors offer a lot of extras. Most distributors provide a simple, low-cost returns program, help obtaining warranty reimbursement, tools and training, and a wide variety of delivery options. They’re also happy to sell one part to a jobber or retailer without requiring a minimum annual buy, and they answer the phone when you call, etc.

Obviously, all these extras aren’t free. Wholesale distributors ask a higher price for parts than a manufacturer, but they usually provide more customer service. The trade-offs are usually worth the slightly higher price paid.

Posted: September 12, 2017, 12:00 pm
What Will Performance Shops Be Doing In 20 Years?
If only we had a crystal ball to see what performance shops will look like twenty years from now. Considering how fast automotive technology is changing, it’s anyone’s guess as to what performance shops will be working on in 2037. If this is what drivers do in 20 years, what will performance shops do? Photo […]

If only we had a crystal ball to see what performance shops will look like twenty years from now. Considering how fast automotive technology is changing, it’s anyone’s guess as to what performance shops will be working on in 2037.

the future of driving
If this is what drivers do in 20 years, what will performance shops do? Photo credit: JCT600

Still, we can make educated guesses based on the changes we’re seeing now.

A Wider Range of Powertrains To Work On

There’s no doubt that electric cars will gain a big slice of the car market in the next 20 years. On roadways with battery electric cars, fuel cell electric vehicles, and regular old gas/diesel vehicles, it’s likely there will be different performance options for each type of powertrain.

Some shops might specialize in upgrading electric powertrains for more range or acceleration. Others might specialize in “swaps” – replacing gasoline or diesel engines with an electric powertrain of some sort.

Still, there will likely be millions of gas and diesel powered vehicles rolling around in 2037, and there will certainly be shops working on them. Bloomberg New Energy Finance predicts that about one third of new vehicles will be EVs in 2040, while the US Energy Information Administration predicts just 6% of new vehicles sold in 2040 will be electric.

Autonomous Driving System Retrofits

There may be some drivers in 2037 who will want their custom classics upgraded with the latest self-driving car technology. Just like owners of 50s, 60s, and 70s era vehicles sometimes desire disc brake kits, air conditioning, and LS swaps, owners of 1980s, 1990s, and 2000s era vehicles might want their vehicles refitted with 3D camera systems, radar, and self-driving systems.

In fact, this prediction about self-driving retrofits isn’t too spectacular. Today, a few companies offer kits to add self-driving capabilities to existing cars (or at least have announced plan to offer these systems). Not even six months ago, a company called Comma.ai promised a driver assistance system that could be retrofitted to late-model Hondas for just $1000. While the NHTSA seems to have encouraged this particular company to shut down, the idea that there will be kits for retrofitting existing cars is proven.

Augmented Reality FTW

20 years from now, it may be common for custom body shop customers to use augmented reality to visually review their new paint job before purchasing it. The customer might put on a pair of advanced glasses, and look at their vehicle to see their new paint job “magically” laid on top of their vehicle via augmented reality.

For those who don’t know, augmented reality is the practice of applying virtual information on top of real-word info. This video does a great job of explaining the basics:

But in 20 years, augmented reality will probably not be limited to paint jobs. In fact, consumers may use augmented reality to plan their perfectly customized vehicle, presenting shops with a virtual blueprint for modifications and customizations.

Still, Many Things Will Stay The Same

Much like how some things have stayed the same since 1997, some consumer habits will stick around, at least until 2037. We can think of a few:

  • Drivers will still be interested in upgrading their cars to have more than everyone else – the desire to have a vehicle that’s faster and/or stronger is as human as the desire to compete.
  • Drivers will still want to customize their cars to showcase their personalities and differentiate themselves from all the other drivers on the road.
  • Automotive hobbies, such as off-roading, drag racing, or drifting, will still be popular, and hobbyists will still be compelled to splurge on car modifications.

It may be that some aspects of the performance shop business change fundamentally, but the most likely scenario is that changes are incremental. As history has shown, fanciful predictions about the future rarely come true…we still don’t have flying cars, after all.

What do you think performance shops will be doing in 2037? Chime in on our Facebook page!

Posted: September 5, 2017, 12:00 pm
The Pros and Cons of Selling Auto Parts on Amazon and eBay
Selling auto parts on eBay or Amazon (or other marketplaces) offers a lot of promise. Amazon and eBay sellers who’ve mastered these systems can sell millions of dollars worth of parts every year. Even though the margins are often small, a small percentage of a big number is usually a good thing. Of course, there […]

Selling auto parts on eBay or Amazon (or other marketplaces) offers a lot of promise. Amazon and eBay sellers who’ve mastered these systems can sell millions of dollars worth of parts every year. Even though the margins are often small, a small percentage of a big number is usually a good thing.

Of course, there are pitfalls too. When you’re selling on the world’s largest auto parts ecommerce website, a small mistake can cost thousands of dollars. There are marketplace rules that must be strictly followed, feedback requirements that can be onerous, and of course, stiff competition.

Our goal with this post is to help parts retailers understand the pros and cons of selling auto parts on Amazon, eBay, or some of the other marketplaces like them.

The Pros

There are just a couple of good reasons to sell auto parts and accessories on sites like Amazon and eBay, but they are admittedly compelling.

Huge Customer Base

At Amazon and eBay, you’d find 183 million and 96 million unique visitors per month respectively. But that’s just part of the story:

  • Amazon has 10’s of millions of Prime subscribers, all of whom are heavy Amazon shoppers. It’s been estimated that some huge percentage of Amazon’s sales (80%?) are to Prime subscribers.
  • eBay has carved out a bit of a reputation in the auto parts and accessories niche. A lot of people habitually buy parts on eBay, as their fitment system is fairly easy, and the pricing is usually great.

There are other marketplaces too – Walmart.com is growing steadily, for example – but for now, these two sites are where auto parts customers are shopping.

online marketplace for auto parts

A marketplace is a great place to reach a lot of customers, but it’s also a low margin sales channel.

Huge Potential for Volume

When a website has tens of millions of visitors each month, it’s easy to understand the potential for volume and revenue.

  • Imagine that you have 10 million visitors looking for auto parts each month on eBay (NOTE: this is just a number pulled out of the air – eBay’s auto parts visitor volumes aren’t published)
  • Imagine that 10% of these visitors will spend an average of $150 each on parts…that’s 1 million buyers at $150 each, or $150 million in total sales.
  • Now, imagine having an eBay store that gets just 0.1% of these sales. That’s a tiny sliver of the market, yet it’s also $150,000! An eBay store selling $150,000 in parts each month will do $1.8 million in annual revenue.

As you can see, there is a huge potential for volume. Even earning just a tiny slice of the sales on a site like eBay or Amazon works out to a significant sum.

The Cons

Before your company goes and sets up an eBay store or Amazon Seller Central account, there are some things to consider.

Low Margins

The potential for volume combined with a low barrier of entry inevitably makes for a low margin business. Put another way:

  • Anyone can sell parts on Amazon, eBay, et. al. if they meet a minimum set of qualifications. This makes for a tremendous amount of competition.
  • Sales volume is mostly a zero sum game on a marketplace website…if your company wants to sell more parts, you’ll need to find a way to offer customers more value. Even now, many companies selling parts on the marketplaces are earning margins of only 3 or 4%.(!)

Tremendous Competition

sample ebay search page

Over 46,000 transmission mounts are listed for sale on eBay. Say what?!

Anyone can sell products on Amazon or eBay, assuming they can fill out the application and pay for a store or SellerCentral account. This means that there’s a constant supply of new competitors joining the marketplaces.

Most new sellers won’t survive – they won’t understand the rules, won’t pay close enough attention to ratings or feedback, and won’t invest in tools that make selling parts and accessories easy. But a handful will figure it out, and then every seller’s slice of the pie will get a little smaller.

Customer Service Challenges

Marketplace websites all tend to have the same philosophy: They can’t replace customers, but they can always replace sellers. This means that, when there’s a dispute between a seller and a consumer, the rules favor the consumer:

  • Is your customer upset because their part arrived a day later than expected? That’s probably going to hurt your seller rating.
  • Is your customer upset because they ordered the wrong part, and now they’re claiming that your listing is misleading (even if it’s not)? That’s probably going to hurt your seller rating.
  • Did you take a day off and forget to mark an order shipped within 24 hours? That’s probably going to hurt your seller rating.
  • Did you have an issue with a particular part number and forget to mark it out of stock? That’s going to hurt your seller rating.

Etc. There are dozens of stories like these, all of which reflect a philosophy that puts the customer first. Seller ratings are used as a hammer by the marketplace sites, as a low rating limits sales and can eventually result in account suspension.

Selling On A Marketplace Isn’t Necessarily Building Your Business

workers at quarry

Selling on a marketplace can be a lot like toiling at the quarry for a paycheck. It doesn’t do much for your business long-term.

The biggest “con” to selling parts on a marketplace? Even if your company is really, really successful at selling parts or accessories on a marketplace site, you won’t have much to show for it.

  • Sellers don’t own any customer data, which means they can’t grow by marketing to previous customers.
  • Sellers don’t have much (or any) brand recognition. While customers are buying their parts from a seller, they think they’re buying from Amazon, eBay, etc.
  • Seller sales are 100% dependent upon the marketplace. If the marketplace decides to increase their fees, or block out sellers who don’t meet specific criteria, that’s it. There’s no “plan b” if the marketplace shuts off a seller’s account, or makes selling on their system too expensive.

Of all the negatives to selling parts on sites like eBay or Amazon, this is by far the biggest.

Should Your Company Sell Auto Parts On eBay, Amazon, etc?

While we can’t answer this question, we can offer some food for thought.

First, understand that selling another company’s parts on another company’s website is going to be tough sledding eventually. Reselling parts your company is buying from a distributor on a marketplace that literally anyone can join? That’s going to be a business with very little margin for error…especially if we look more than a few months ahead.

Second, consider the value of knowing who your customers are. What’s the lifetime value of a customer that just bought a set of running boards? If they just spent $500 with your company, is there a chance your company could sell them more parts later by marketing to them directly?

get repeat customers online

Repeat customers are one of keys to growth in every business, not just auto parts.

Most auto parts online retailers get 50-75% of their revenue from repeat customers. A strategy that ignores marketing to previous customers is going to be tough to execute.

Third, can your company build a brand on these marketplace websites? If your company is selling branded products, and your brand starts to get traction on Amazon or eBay, that can be a very good thing. People who buy a set of “RPM brand shocks” (not a real thing) on Amazon might be inclined to search for “RPM brand shocks” next time they’re in the market for parts. That might lead them to the RPM brand website, as opposed to a marketplace.

Finally, what is your primary business – selling parts or mastering marketplace rules? The most successful marketplace sellers have one thing in common: They know the ins and outs of the marketplace. They know every rule and every policy. They understand how every tool works. They are great at perfecting listings, maximizing feedback, etc. Now, this isn’t to say that these sellers don’t also know about parts, but the sad fact is that a lot of the top sellers on eBay and Amazon aren’t experts when it comes to auto parts and accessories.

Summing up, marketplace websites like Amazon and eBay bring a lot of value to consumers. However, we’d argue that they don’t bring a lot of value to sellers. If your company is going to sell parts on Amazon or eBay, it’s a good idea to have a plan to sell parts outside of these marketplaces too. Invest in your own auto parts website, focus on a niche, and build a brand.

This way, if/when the day comes that your company stops selling parts on Amazon or eBay, it can.

Posted: August 28, 2017, 9:48 pm
5 Foolproof Tips for Reducing Credit Card Fraud in Auto Parts eCommerce
The United States Small Business Administration discovered in late 2015 that half of the credit card fraud in the world took place in the U.S. In fact, some analysts predict that businesses will lose a collective $7.2 billion as a result of credit card fraud by 2020. Unfortunately, auto parts ecommerce shops aren’t immune to […]

The United States Small Business Administration discovered in late 2015 that half of the credit card fraud in the world took place in the U.S. In fact, some analysts predict that businesses will lose a collective $7.2 billion as a result of credit card fraud by 2020. Unfortunately, auto parts ecommerce shops aren’t immune to this widespread phenomenon.

stack of credit cards

Photo credit: Nick Youngson

How Does Credit Card Fraud Happen?

In a nutshell, credit card fraud happens when a scammer uses a fake or stolen credit card to purchase a big-ticket product or service from a business. Brick and mortar shops and ecommerce businesses fall victim to credit card fraud all the time. The sad truth is that scammers never stop cooking up new ways to pull the wool over unsuspecting eyes.

Thieves are starting to realize that it’s easier to pull off successful scams online than in person because they can hide behind a computer screen. That’s why ecommerce shop owners need to step up their anti-fraud game.

As the owner of an online auto parts shop, it’s important to understand the repercussions of making a big-ticket sale to a scammer. Everything may seem to go well in the beginning, but you’ll run into trouble days or weeks later. Not only will you be hit with a huge chargeback, but you’ll also lose merchandise, waste money on shipping, and be forced to pay your staff to sort out the situation.

Knowledge is power. Prevention is key. So let’s roll up our sleeves and combat credit card fraud together!

Suspicious Circumstances to Look Out For:

  • Unusually large online orders, in terms of dollar amount. The larger the order, the more likely the order is fraudulent.
  • A shipping address that doesn’t match a billing address
  • An overseas shipping address, or multiple shipping addresses
  • A sense of urgency – a request for unusually fast shipping, for example
  • Unusual email addresses with random letters or numbers
  • A request to split payment between several credit cards
  • An order coming from an IP address that doesn’t match the country in which the shipping address is located
  • Multiple transactions made with the same IP address, each with different address info
  • An order of more than one time that customers usually don’t need more than one of

credit cards over the phone

While anyone of these suspicious circumstances can be honest requests, it’s good to review any order that meets any of these criteria.

Additionally, there are some things ecommerce retailers can do to limit their fraud risk.

Tip #1: The Phone Is Your Friend

If you get an order that you feel may be suspicious, call the customer.

Ask them why their billing and shipping address don’t match. Ask them why they’re order two engine tuners, when most people only need one. Ask them if they can provide proof of their identity, by emailing a signed copy of their driver’s license. Ask them to confirm information about the card they used – card number, billing date, etc.

If they’re fraudsters, odds are good you can trip them up with a simple interview.

Tip #2: Ask For Verification

Many major credit card companies, including Visa, Discover, MasterCard, and American Express, offer verification services. All you have to do is call up the issuing bank and ask them to confirm the transaction. The bank will call the customer and ask them to verify the purchase.

Bonus tip: If you allow PayPal payments on your site, only accept payments from verified accounts.

Tip #3: Screen Every Order Over a Certain Dollar Amount

Many ecommerce retailers automatically screen orders over $500, as that’s the most they’re willing to lose to any one instance of fraud. Some will set this threshold a little lower ($300), and some will go much higher.

But whatever the right number is, it’s a good policy for limiting risk.

Tip #4: Formalize Your Review Process

website developer and security
Photo credit: Beatrice Murch

Often times, fraud occurs when a new or inexperienced employee helps out with order fulfillment. They don’t know about fraud, they don’t recognize the signs, and they fill an order that should have been reviewed first.

One solution: Don’t let anyone fill an order without following a simple checklist. Checklists are great for fighting fraud, as well as ensuring accurate order fulfillment.

Tip #5: Bring Your eCommerce Shop Up to PCI Standards

The Payment Card Industry (PCI) has rigorous standards in place to ensure the secure trading of financial information online. Not only will these standards help protect you from credit card fraud, but they will also give your legitimate customers the peace of mind that their credit card information is safe with you.

The PCI’s website has a lot of information on bringing your website up to their standards.

You don’t have to do this manually, though. You can connect your ecommerce shop to a credit card processor that meets all of PCI’s standards. Our credit card processor is a good example. One of our partners is FORTIS Payment Systems, who not only meet PCI standards (and then some), but also monitor your account and will immediately alert you of any suspicious activity.

Posted: August 21, 2017, 8:09 pm
Tanabe Press Release – New Sustec Tower Bar for 2016-17 Mazda Miata (#TTB190F)
The Tanabe Sustec strut tower bar is one of the most cost efficient upgrades that can be added to your 2016-17 Mazda MX-5 Miata. Providing a very high degree of benefit in handling and stability that is felt immediately after installing, it is often one of the first modifications performed on a vehicle. The Tanabe […]

The Tanabe Sustec strut tower bar is one of the most cost efficient upgrades that can be added to your 2016-17 Mazda MX-5 Miata. Providing a very high degree of benefit in handling and stability that is felt immediately after installing, it is often one of the first modifications performed on a vehicle. The Tanabe Sustec Tower Bar has been very popular due to its low price and high functionality. By physically connecting the strut towers, the tower bar increases rigidity in that area, allowing the damping system to work as designed and minimizing changes in suspension geometry.

For more information on this strut tower bar, check out Tanabe.

Posted: July 6, 2017, 1:02 pm
DiabloSport Press Release – DiabloSport Now Tuning 2017 F150 3.5L Ecoboost
DiabloSport Now Supports 2017 F150 3.5L Ecoboost Predator 2 (P2) is the most exciting tuning product in the industry today.  We’ve taken things a step further with our first wave of extended application support for P2, PN 7102.  On the 2017 3.5L Ecoboost F150, we’re adding a staggering 86 HP and 63 LB-FT of torque […]

DiabloSport Now Supports 2017 F150 3.5L Ecoboost
Predator 2 (P2) is the most exciting tuning product in the industry today.  We’ve taken things a step further with our first wave of extended application support for P2, PN 7102.  On the 2017 3.5L Ecoboost F150, we’re adding a staggering 86 HP and 63 LB-FT of torque in peak to peak gains and a jaw-dropping 116 HP and 104 LB-FT of torque, at max gain.  This unreal power is something you can only get from the DiabloSport Predator 2.  We’re crushing the competition with power gains like nobody has ever seen and we did it first!

Along with offering first to market tuning on the 2017 Ecoboost, you can equip your customers with tuning they can count on to be powerful, yet safe.  We tested these tunes to make sure they are safe and reliable so that your customers can gain tremendous power without the worry of damaging the truck.  Offer your customers tuning they can count on with the Predator 2 from DiabloSport!

Pre-Loaded Performance Programs

  • Diablo 93 Tune – 86 HP 63 TQ Peak to Peak  *114 HP 104 TQ Max Gain
  • Diablo Tune – 58 HP 32 TQ
  • 87 Performance – 35 HP 26 TQ
  • Diablo Tow – 35 HP 26 TQ
  • 87 Economy – 35 HP 26 TQ

Vehicle Options

  • Auto Stop-Start Disable
  • Fan Temp Adjustment
  • Fueling Adjustment
  • Gear Ratio
  • Rev Limiter
  • Speed Limiter
  • Spark/Timing Advancement
  • Throttle Sensitivity
  • Tire Size Adjustment
  • TPMS On/Off & Adjustment

For more information on the Predator 2, check out DiabloSport.

Posted: July 5, 2017, 5:04 pm
TOMEI Press Release – New Release! Turbo Suction Hose for EVO 10
TOMEI turbo suction hose for Evo 10. Maximum intake efficiency, dramatically improves power, torque and response! Available in 2 configurations: 60mm elbow for stock turbo 63mm elbow for ARMS turbo or similar INCREASED FLOW CAPACITY The enlarged turbo suction hose and enlarged turbo inlet elbow features a combined capacity of 135% vs the stock setup! […]

TOMEI turbo suction hose for Evo 10. Maximum intake efficiency, dramatically improves power, torque and response!

Available in 2 configurations:
60mm elbow for stock turbo
63mm elbow for ARMS turbo or similar

INCREASED FLOW CAPACITY
The enlarged turbo suction hose and enlarged turbo inlet elbow features a combined capacity of 135% vs the stock setup! Together with the smoother bends, this allows for a dramatic improvement in air flow efficiency to the turbo resulting in a significant performance increase.

MINIMAL FLOW RESISTANCE
Eliminating the accordion-style design found on the stock unit greatly reduces the build up of turbulence for a smoother, more efficient flow of air to the turbo. In addition, the various connecting tubes have also been streamlined to further improve the hose’s flow efficiency.

INCLUDES BLIND PLUG FOR SOLENOID RETURN
Each kit includes a blind plug to use in place of the boost solenoid return nipple when using devices such as an aftermarket boost controller/solenoid.

FLEX RESISTANT, HIGHLY DURABLE MATERIALS/CONSTRUCTION
The hoses are made using heat resistant, highly durable, fiber reinforced 4 ply silicon, infused with steel wires for maximum durability. Not only does this prevent the hose from collapsing/flexing under load, it also improves it’s longevity as well, allowing it to sustain a high level of performance over time.

COMPATIBLE WITH SST MODELS
This kit is also compatible with SST models despite being significantly larger in capacity.(similar products from some manufacturers will interfere with the SST gear box)

For more information on these turbo suction hose kits, check out TOMEI.

Posted: July 5, 2017, 1:02 pm
AWE Tuning Press Release – Presenting the AWE Tuning Audi B9 A5 Exhaust Suite. Now live.
Sound. Performance. Options. Max gains of 12 hp and 11 ft-lbs of torque at the crank with SwitchPath™ Exhaust, 10 hp and 10 ft-lbs of torque with Touring and Track Edition Exhausts Available as valved SwitchPath™ (with remote), sophisticated Touring Edition, or the more unleashed Track Edition Touring Edition Exhausts feature AWE Tuning’s proprietary drone-cancelling […]

Sound. Performance. Options.

  • Max gains of 12 hp and 11 ft-lbs of torque at the crank with SwitchPath™ Exhaust, 10 hp and 10 ft-lbs of torque with Touring and Track Edition Exhausts
  • Available as valved SwitchPath™ (with remote), sophisticated Touring Edition, or the more unleashed Track Edition
  • Touring Edition Exhausts feature AWE Tuning’s proprietary drone-cancelling solution, 180 Technology®
  • All systems come complete with a 3” downpipe that features an internally-lined stainless steel flex section
  • 102mm double-walled tips available in Chrome Silver or Diamond Black
  • Less is more: clean, straight-through design maximizes performance
  • Engineered, designed, and manufactured in-house at AWE Tuning
  • Handcrafted from CNC mandrel-bent U.S.-sourced T304 stainless steel
  • Direct bolt-on system for factory-like simplicity
  • No Check Engine Light – Guaranteed
  • Perfect Fitment – Guaranteed
  • Featuring the AWE Tuning Lifetime Exhaust Warranty

The Options

SwitchPath™ Exhaust

Valve closed for sophistication, valve open for aggression. All at the touch of the SwitchPath™ Remote button. Tone at your fingertips.

Equipped with a 3” resonated downpipe, a 3” valved straight section on the driver’s side and 2.5” piping with a muffler on the opposing passenger’s side, the AWE Tuning SwitchPath™ Exhaust is capable of changing soundtracks instantly with the touch of the SwitchPath™ Remote button at any time. Drone-free mood control accompanied by addicting, crackling gear shifts and impressive performance. Constant, all-around satisfaction.

What’s in the box?

Complete SwitchPath™ Exhaust, SwitchPath™ Remote kit, two 102mm tips in desired finish, and all required installation hardware.

Touring Edition Exhaust

The AWE Tuning Touring Edition features a 3” Non-Resonated Downpipe, and is fully armed with AWE Tuning’s proprietary drone-canceling solution,180 Technology® on all sides… enabling the perfect tone, minus the drone.

The outcome? The ultimate mix of performance and sophistication. A direct bolt-on, straight-through design, the Touring Edition Exhaust delivers a civil, smooth soundtrack throughout the range while providing an enhanced in-cabin driving experience in any Drive Select mode.

Sound Perfection: AWE Tuning  180 Technology®.

As exhaust gases exit the B9 A5’s 2.0T engine and flow into an AWE Tuning 180 Technology® equipped resonator, they pass through strategically located ports, and into reflection chambers. Sound waves, carried by these exhaust gasses, bounce off the walls of the reflection chambers. By controlling the size and location of the ports and the chambers, we also control when the sound waves exit the chambers. The specific timing of when the reflected sound waves rejoin the main exhaust flow creates a one-hundred-and-eighty-degree out-of-phase sound wave that cancels out problematic frequencies. More on AWE Tuning 180 Technology® in the tab above.

What’s in the box?

Complete Touring Edition Exahust, two 102mm tips in desired finish, and all required installation hardware.

Track Edition Exhaust

The Track Edition Exhaust is for drivers who want to keep it cranked to 11 at all times. The Track Edition Exhaust takes the engineered design of the Touring Edition Exhaust, including the 3” Non-Resonated Downpipe, and replaces the rear AWE Tuning 180 Technology® resonators with Track Edition straight pipe sections, completely uncorking the B9 A5.

This version is known to get rowdy in the mid range, and may be too much for many. For that reason, this particular version cannot be returned due to sound preference. Prepare yourself.

What’s in the box?

Complete Track Edition Exhaust, two 102mm tips in desired finish, and all required installation hardware.

Conversion Kits

It’s too loud! It’s too quiet!

Don’t worry. If you’re looking to crank up a notch or bring it down, perfectly engineered upgrade paths are available. Turn your Touring Edition to a Track Edition, or vice versa, with ease. Simply unclamp the rear Touring or Track Edition sections and replace with the new configuration.

Tip Options

All tip options include the AWE Tuning logo, and double walling to ensure a mirror finish even under hard usage. All tips are individually adjustable, allowing depth into the bumper to be set according to personal taste.

  • 102mm slash-cut diamond black tips
  • 102mm slash-cut chrome silver tips

For more information on these exhausts, head on over to AWE Tuning.

Posted: July 3, 2017, 5:02 pm
COBB Tuning Press Release – Mitsubishi Stage 1+ Power Package EVO X 2008-2015 Available Now!
COBB Tuning presents the first step to modifying your Mitsubishi Evo X. The COBB Stage 1+ Power Package! Simply plug-in the Accessport V3, install the Stage 1+SF map and COBB SF Intake and Airbox and be on your way to more power and response. Features Mitsubishi Stage 1+ Power Package EVO X 2008-2015 Accessport V3 […]

COBB Tuning presents the first step to modifying your Mitsubishi Evo X. The COBB Stage 1+ Power Package! Simply plug-in the Accessport V3, install the Stage 1+SF map and COBB SF Intake and Airbox and be on your way to more power and response.

Features
Mitsubishi Stage 1+ Power Package EVO X 2008-2015

  • Accessport V3
  • Easily Change Maps with the Push of a Button
  • SF Intake
  • SF Airbox

For more information on this power package, check out COBB.

Posted: July 3, 2017, 1:04 pm