Archive for Shop Talk

IS YOUR ONLINE REPUTATION CREATING A BARRIER FOR SALES?

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Below is some useful information for your online retail store or your local tuning shop. Depending on your business, you might want your customers finding your products online to purchase from you, A Speed Shop might be looking for customers to locate and call them because they offer tuning and dyno service. Every business will have different needs, the article below might apply to each of your business separately.

It’s true; social media can have a huge impact on website traffic, website rank and ultimately how many online transactions are completed. This means more customers could be shopping on your stores website and making purchases. Online reputation is just as important as your reputation in person, and now, Google is making it so that you have to work hard to keep your online reputation clean and upstanding.

Online-Rep-Watch

To be clear, Google is a search engine that works as a graphical user interface (GUI) for the Internet that allows users to comfortably search the web without dealing with code. The topics covered in this post are solely on how Google is reaching to make the web a friendly and more accountable resource for businesses and users alike. (The “Internet” is not changing, but the search engine, Google, is making changes.)

One of these changes is that your online profiles will be graded according to how many followers your business has, how upstanding your followers are and how much interaction happens on your profiles. If you have a great social reputation, the inbound links from those social media profiles will have more of an impact on the site ranking.

OIM Online Identity Management

The first and most important step is to make sure that your business profiles are separate from your personal profiles. Social platforms are as real as talking to someone face-to-face, so be sure your business is highlighted for the right reasons. You can always share your business posts on your personal posts, but stay away from sharing your personal posts with customers.

The best place to start managing your reputation is by attracting the right audience. Build your following organically by posting information and links that your audience responds to positively. Always try to post back to your own site, but most importantly post topics that are important to your customers. If you run across a great article on how to wear white on white, share it on your social media platforms even if it doesn’t link to your site. If you offer products that relate to the article, put a note in your post where they can find the products. You can take it one step farther by hosting your own flash sale that corresponds with the article your posted. You will notice that people are more interactive with the information that you post, and in return your online reputation will continue to gain strength.

The next step is to pay attention to the profiles that you follow. Make sure that the pages that you follow are relevant to your business. For example, the Accelerated Wholesale FB page follows Speed Shops, Company Brands, ands and the Lifestyle of the Trade including Shows and Events.

TwitterFacebook and Instagram are all being ranked with the new standards; be sure to always keep up on all social profiles. If you can’t keep up with all of the profiles, choose one or two and focus on those. It is more important to have relevant information and followers than it is just having a social media page. Twitter is now being ‘graded’ by retweets and favorites. Make sure that you are posting content that your followers deem important enough to retweet. Pay attention to what you retweet and be positive it is relevant to your business because in the end you are endorsing that profile. Use hashtags to better circulate your posts and gain more of a following to continue to build the online reputation. Post quality images on all platforms and be sure to label them appropriately with a link for where the customer can purchase the product.

Social media has quickly molded into a marketing platform that is based on reputation and quality customer service. Pay close attention to your social media reputation and be sure that it isn’t bringing your website down to the lower search rankings. Keep it consistent, clean and be sure that your reputation upstanding to ensure more sales for your online boutique.

Choosing the right Clutch – Sponsored by Exedy

How to properly choose a sports/racing clutch?
1. What vehicle does the customer have? You will want to know the following.
a. Manufactures exact model and model year.
b. Engine size and engine code.
c. If they have altered the vehicle by doing a engine swap or a transmission swap.
d. If they have updated or back dated any of the engine and/or transmission      components.

Good to know information if at all possible.
1. Input shaft size (measure the outer most diameter of the input shaft spline)
2. Disc size outer diameter
3. Vehicle chassis code

2. How much power does the vehicle make? Always ask the customer for torque output at the wheels. Horsepower is a very subjective figure so try to avoid using this figure.
a. If your customer is unsure about their torque output you will need to find out what
modifications they have done to the vehicle. Knowing the vehicles base line torque
output and basic research on how much additional power each component has added
you can figure out the estimated torque output.
b. Since your estimated torque output will generally be a flywheel torque figure you will
want to remove 20% from your estimated torque output to come up with your
estimated wheel torque figure.
c. If the customer has not done any modifications there is no need for a sports/ racing
clutch. Sport/racing clutches are intended to handle a increase in torque above and
beyond the capacity of the OEM clutch. Sports/racing clutches are not going to last
longer than that of a OEM clutch even if the vehicle is stock as that is not the purpose of
a sports/racing clutch.
3. What type of driving is the customer going to be doing?
a. Street driving
b. Street / Strip / Weekend racer
c. Dedicated race car
4. Now that we know the vehicle model, torque output and type of driving the vehicle is being
used for we can give the customer a good recommendation on clutch type (stage).
a. Exedy Stage 1 clutch is great for the customer looking for a very smooth engaging clutch
that is going to drive similar to the OEM unit but capable to handle moderate levels of
modifications. This is a great option for the “street driver”.
b. Exedy Stage 2, 3, 4 Cerametallic disc with sprung hub center section is a great choice for the
”street / strip / weekend racer” with applications to handle moderate to aggressive levels of modifications. These units offer a very consistent operation whether being raced or daily
driven. The sprung hub center offers ease of engagement and absorbs many of the driveline vibrations at idle and during acceleration/deceleration.
c. Exedy Stage 4, 5 Cerametallic disc with solid hub center section is a great choice for the “dedicated race car” or very highly modified ”street / strip / weekend racer” who doesn’t not mind sacrificing drivability for performance. This type of clutch will offer a very
consistent operation however chatter and driveline vibrations will be experienced due to
the solid hub center section.
d. Exedy Stage 3, 4 Carbon** disc with sprung hub center section is a great choice for the “dedicated race car” who wants a very smooth engaging clutch with little to no driveline
vibrations. The carbon disc is a very lightweight resulting in extremely quick shifts.
e. Exedy Stage 3, 4, 5 Carbon** disc with solid hub center section is a great choice for the “dedicated race car” who wants a very smooth engaging clutch that is very lightweight for extremely quick shifts.

**Carbon clutches are not recommended for street use due to the inconsistent friction
coefficient from hot to cold. Carbon clutches require a warm up procedure before being
driven aggressively. Due to this nature we only recommend carbon clutches for race only
applications or to customers who completely understand the characteristics of a carbon
clutch. A very big misconception of a carbon clutch is that the vehicle is warm so isn’t the
clutch? These units work excellent on dedicated race cars due to the driver being able to do the warm up procedure prior to the start of the race and every time driver upshifts or
downshifts at higher RPM he is continuing to add heat to the clutch disc. In a street car you
often stop at lights, drive in a specific gear, or shift at a lower RPM not allowing adequate
heat to be given to the clutch disc. Without heat in a carbon clutch the friction coefficient is
significantly lower than when heated. It is at these points in a street car that the customer
may decide to put the pedal to the metal causing the clutch to slip and wear out
prematurely due to inadequate heat being in the clutch disc.

5. Lightweight flywheels for the Stage 1, 2 clutch kits are great options to;
a. Improve throttle response.
b. Allow the engine to rev more quickly.
c. Allow the clutch to operate cooler.
d. Burst tested and SFI approved. Rated to 10,000+RPM.
e. Remove the OEM dual mass flywheels.
All Exedy lightweight flywheels are made from a one piece forged chromoly steel which
utilize a nitrate hardening process, unique cooling ducts and distribute the weight evenly to
allow for better drivability on the street.

6. How to set-up and what to expect from an Exedy sport/racing product.
a. Break in period should be that of 500 miles of city type driving, double the break in period for highway driving. No aggressive driving. No hole shots or drag launches. Gear changes should be made at 4,000 RPM or less. No speed shifting.
b. Installing a sports/racing clutch to suit various vehicles can transfer harmonic noises from the engine to the gearbox. This is also called gearbox rattle. This can occur at idle and during acceleration/deceleration.
c. Clutch engagement can be compromised by installing a sports/racing clutch. This is due to the heavier torsional dampening springs and/or the solid hub center on the clutch disc. Another factor is due to reduction in cushion plate thickness within an organic clutch disc and/or no cushion plate on the cerametallic and carbon clutch discs. The best way to remedy this situation is a take off at a slightly higher RPM and/or let the clutch out a bit quicker.

d. Since most of the stage 4 and 5 multi-plate clutch kits have a free floating pressure plate and intermediate plate there will be a metal on metal noise when the clutch is depressed. This is common on most multi-plate clutches and is acceptable within the racing industry.

For More information Visit www.exedyusa.com   information from this article provided by EXEDY